Gardening in France: the Key Statistics for 2026
Scope: France · Cross-checked professional and public sources
This page gathers the essential figures on gardening in France in 2026: market size, retail channels, household budgets and habits. Every number comes from professional panels (FJAF/NielsenIQ, Kantar) or public studies (FranceAgriMer, VALHOR), each cited with its source — a reliable, verifiable reference, updated yearly. For hands-on guidance, browse our garden care and permaculture section.
Key figures at a glance
How big is the gardening market in France?
The French garden market is worth €8.52 billion in 2025, essentially flat at −0.3% year on year, according to the consolidated panel of the French garden-centre and DIY federations (FJAF–FMB), enriched by NielsenIQ across more than 9,000 points of sale. By retail channel:
| Retail channel | 2025 revenue | Market share | Change |
|---|---|---|---|
| Garden centres and rural retail (LISA) | €3.39bn | 39.8% | −2.3% |
| DIY chains | €2.78bn | 32.6% | −0.9% |
| Grocery retail | €1.39bn | 16.3% | +2.2% |
| E-commerce | €0.96bn | 11.3% | +5.2% |
By segment, 2025 was a year of contrasts: powered equipment fell −4.7%, while outdoor living (furniture, outdoor cooking) rose +3.8% and outdoor decoration +4.4%.
How much do French households spend on plants?
The average buying household spends €108 a year on plants in 2025 (down from €112 in 2019-2020), for 22 plants purchased per year — versus 32 in 2019. The average price per plant is about €5. Total plant market value fell −7% in 2025 while volumes slipped only −1%: the gap is explained by the vegetable-garden segment, whose volumes jumped +10%, a low-ticket category (Kantar, 2025).
| Indicator (plant-buying households) | 2019 | 2025 | Source |
|---|---|---|---|
| Households buying at least one plant | 76% | 68% | Kantar |
| Average yearly budget | €112 | €108 | Kantar |
| Plants bought per household per year | 32 | 22 | Kantar |
| Households buying no plants at all | 24% | 32% | Kantar |
The Châtelain's rule of thumb. A market that loses 8 points of buying households in six years yet holds its value is not shrinking — it is concentrating: fewer buyers, better equipped, more demanding.
Who gardens in France?
- 74% of households have an outdoor space (Kantar/FranceAgriMer/VALHOR, 2023 data).
- 59% own a garden, averaging 693 m²; 48% have a terrace (34 m² on average).
- 7 households in 10 buy at least one plant a year; the average ornamental-plant budget is €66 a year.
- The market skews senior: shoppers aged 55+ account for 62% of value, while 18-35s represent just 11% — for 24% of the population (Kantar, 2025).
- Spring concentrates up to 41% of yearly plant spending (April-June).
Where do the French buy their plants?
By penetration (share of buying households using each channel in 2025, Kantar): grocery retail leads (37%), ahead of garden centres (27%) and florists (27%, down from 34% in 2022); online reaches 13%. The ranking flips in value terms: garden centres remain the leading channel of the overall garden market (39.8% share).
Is vegetable gardening growing?
Yes: vegetable-garden volumes grew +10% in 2025 (Kantar) — the only plant segment clearly rising, a trend we also cover in practice, from nettle and comfrey fertiliser tea to the budget of finer specimens: see our lemon tree price survey and our garden pond cost breakdown.
This page compiles and cross-checks figures published by professional and public sources: the FJAF–FMB/NielsenIQ market panel (9,000+ points of sale, 2025), the Kantar consumer panel (plant purchases 2019-2025), and the Kantar/FranceAgriMer/VALHOR study “Les Français et le végétal” (2023 data). Every figure is quoted with its source and vintage; no in-house survey was conducted. Panel scopes differ (whole garden market vs plants only) and are flagged throughout. Limits: 2025 data are annual reviews published in early 2026; penetration shares and value shares are not additive.
Useful definitions
- Garden market
- All consumer sales related to the garden: outdoor plants, equipment, powered tools, furniture and outdoor decoration.
- LISA
- French rural self-service stores (garden, farm and DIY ranges), grouped with garden centres in market panels.
- Penetration
- Share of households making at least one purchase in a channel or category over the year, regardless of amount.
- Ornamental plant
- A plant bought for pleasure (flowers, shrubs, potted plants), as opposed to vegetable-garden plants and seeds.
FAQ
How big is the French gardening market?
€8.52 billion in 2025, down 0.3% year on year, according to the FJAF–FMB/NielsenIQ panel covering more than 9,000 points of sale. Garden centres hold 39.8% of it, ahead of DIY chains (32.6%).
How many French households have a garden?
59% of households own a garden, averaging 693 m², and 74% have some outdoor space (garden, terrace or balcony), per the Kantar/FranceAgriMer/VALHOR study (2023 data).
How much do the French spend on gardening each year?
Buying households spend €108 a year on plants on average (Kantar, 2025). The ornamental-plants budget alone is about €66 a year, with strong regional variations.
Is gardening growing or declining in France?
The overall market is stable in value (−0.3% in 2025) but concentrating: 68% of households buy plants versus 76% in 2019. Two segments are clearly growing: vegetable gardening (+10% in volume) and e-commerce (+5.2%).
Les Jardins d’un Châtelain, Gardening in France — Statistics, 2026.
You may reuse these tables and figures with a credit to “Les Jardins d’un Châtelain” and a link to this page.
Sources and further reading
- Républik Retail — French garden market: 5 key lessons (FJAF–FMB/NielsenIQ panel, 2025)
- FranceAgriMer — French plant purchases (Kantar study)
- VALHOR — the French and their gardens
- Matériel & Paysage — Kantar 2025: the French plant market
Written and verified by the editorial team of Les Jardins d'un Châtelain.